Our goal is to provide our customers with the tools to make the best out of your fishing trip. We do this by offering the highest quality hooks, lures & accessories in the industry. Find out more about our company.

In 2005 two avid weekend fisherman who had worked  together for several years in a major chemical plant in south Louisiana came together to form a small company,,,,, Rockdale LLC. 

Their vision was to make fishing as simple and easy as possible for the whole family.  These two family orientated fishermen named their lead products after members in their families.  Their vision was centered around pan fishing (Bluegill, Crappie, Catfish, etc. and Bass fishing).  They incorporated all problems and frustrations that weekend fishermen have or has had at one time.

They started with the most basic of the fishing tools; the hook and the lure (live or artificial),,,,,,,,,With this in mind they designed hooks that are deadly, unique, rare, and environmentally friendly,,,,,,,, that ''actually works''.

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